SHAQUILLE O’NEAL is without doubt one of the most recognizable athletes to ever play any sport – given his unbelievable measurement, ability and bigger than life persona.

However whereas the NBA Corridor of Famer comes throughout as a joker and clown on TV he truly has an unbelievable enterprise mind.

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His sensible investments and maximizing his model to draw quite a few endorsement offers have allowed Diesel to amass private wealth and a enterprise portfolio value a whole lot of thousands and thousands of {dollars}.

Right here, SunSport seems at how Shaq – who made $300 million throughout his enjoying profession – has continued to develop his fortune lengthy after retiring from the sport.

Tech Investor

Shaq has been an early investor within the likes of Google, AI agency ChatGPT, taxi firm Lyft and Ring doorbells.

He was launched to Silicone Valley ‘tremendous angel’ Ron Conway in 1999, with the billionaire enterprise capitalist nonetheless providing him recommendation on investments to today.

Shaq advised Forbes: “If a man like Ron says ‘I prefer it’, I test into it. If he says I don’t prefer it, I steer clear of it.

“It’s good to have a decent staff that you realize is smarter than you.”

Franchise Proprietor

Shaq has owned a whole lot of various restaurant chains through the years, together with Papa John’s, 5 Guys and Krispy Kreme and launched his personal restaurant – Large Hen – in 2023.

The Louisiana-style restaurant is in 18 areas, together with Las Vegas and throughout Tenneessee.

Shaq additionally owns round 150 automobile washes and plenty of gymnasiums.

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Actual Property

It was revealed earlier this 12 months that Shaq owns a minimum of 9 giant properties with big pockets of land throughout the US.

He owns 4 separate properties in McDonough, Georgia, which may point out a plan to mix them into one giant property.

Different properties embrace a 6,400-square-foot home in Sugar Land, Texas, a 4,800-square-foot home in Las Vegas and a 5 bed room home in Dallas.

Shaq additionally bought his Florida mansion for round $16.5m in 2021.

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Media

Shaq stays one of the vital standard speaking heads on TV, with TNT Sport’s Contained in the NBA profitable extra virtually 20 Emmy’s through the years.

Nonetheless, that deal is value a reported $10m per season however expires in 2025 – with Shaq stated to be ‘annoyed’ over talks a few new deal, particularly with the present transferring from TNT to ESPN.

In addition to that position, Shaq has quite a few different media ventures – together with The Large Podcast and a manufacturing firm, Jersey Legends Productions.

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DJ Diesel

Whereas his rap profession is lengthy behind him, Shaq nonetheless commonly seems in entrance of enormous crowds as a DJ.

In 2023, DJ Diesel carried out in entrance of greater than 100,000 folks at Lollapalooza.

He additionally runs festivals and has Ludacris headlining at his personal competition – Shaq’s Enjoyable Home – in New Orleans in February 2025.

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Endorsement Offers

Properly, the place can we begin with this…

As Charles Barkley famously as soon as quipped: “Shaq received no disgrace. Zero. There isn’t any doubt in my thoughts he’s going to do tampons any day.

“It’s only a matter of time.”

Shaq has endorsed the whole lot and appeared in commercials for dozens and dozens of various manufacturers – from meals and eating places, to cereal containers, leisure and sports activities manufacturers and the whole lot in between.

His most well-known offers embrace Icy Sizzling – which has been going for greater than 20 years – printing cartridges, RadioShack and Pepsi.

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Reebok

That brings us to arguably his most well-known endorsement – with sportswear model Reebok, which famously gave him a signature shoe when he was one of many faces of the league.

Shaq first entered a cope with Reebok in 1992 and sneakers such because the Shaq Attaq and Shaqnosis stay two of the preferred sneakers for kicks followers to today.

Nonetheless, Shaq cut up from the corporate in 1998 after a mom approached him and stated his sneakers have been too costly.

Leaving $40million on the desk, Shaq then began his personal inexpensive ‘Dunk Man’ model that are bought in Walmart for a way more inexpensive worth than rival manufacturers.

He revealed in 2021: “That day, I lower ties with Reebok, I stated hold the cash… this ain’t proper. I’ll nonetheless put on the sneakers I do throughout the season, however I’ll be seeking to do my very own factor.

“So, I began the Shaq model. I went to my favourite retailer, Walmart, and we did a deal.”

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He added: “I used to be in all shops and my worth level for the sneakers have been $19-$29, and since then we bought over 400 million pairs.

“It’s not that children don’t need to put on $20 sneakers. They don’t need to put on sneakers that appear to be they price $20.”

Shaq has since returned to Reebok as President of Basketball with the corporate releasing their first shoe in over a decade, with Angel Reese the brand new face of the corporate.

Charity

In addition to constructing appreciable internet value and an unlimited enterprise empire, Shaq can be one of the vital charitable athletes round.

That was proven in his shoe deal however Shaq can be head of The Shaquille O’Neal Basis, which helps underprivileged children attain their full potential.

This contains his annual Shaq-a-Claus, which sees him making a gift of hundreds of toys at Christmas, and the Shaq-to-College program, which offers fundamental faculty provides to children.

There are additionally quite a few tales of him leaving big suggestions at eating places and buying objects for strangers whereas he’s out buying – together with an engagement ring.